PRINCESS CRUISES 2021

My capstone class received Princess Cruises as our client for the semester where we got into contact with Roger Frizzell, the Chief Communications Officer for Carnival Corporation, and created a campaign. Our concept was "Dear Life," which embodies the many meanings of life that Princess can give you if you travel with them. We utilized five different categories around our campaign: Adventure, Food, Art, Culture & Princess. For each category, we created personas and. concept video to visualize their connection with Destination Seekers and Princess Cruises. If you are interested in the activation of the creative, you can skip ahead to see what we created. I developed and created the concept, billboards, magazines, and travel brochures. We were also the winners of this project!