COORS SELTZER

Beef happens in any group. Talking to an ex, spilling a drink, leaving someone at the venue - we’ve all been there. The Cooler keeps the crew together. He can settle any situation, be the voice of reason in any fight, settle any dispute. And how does he do it? What is his secret weapon? Well, I’ll tell you - love, compassion, and a cold Coors Light Seltzer. Whether it’s friendship or matrimony, The Cooler 

keeps things together. 

 

The Cooler Keeps things Cool.

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This project was created in my Advertising Portfolio class with Ray Claxton at the end of the Spring semester in 2021. The purpose was to create a brand character for any brand of our choosing. It was difficult to find so many good-quality images of one person, but I eventually narrowed it down to the guy you see below.