Social media has had a powerful impact on many aspects of modern society. It has changed the way individuals communicate and share news, purchase and review products, and the topic of this blog post, the virality, and the power of the fashion industry.
As a lover and follower of fashion, I have found with myself that I follow more influencers that are sponsored by luxury brands than the brands themselves. I am more motivated to purchase a product that one of my favorite influencers has rather than be enticed by the luxury brands page. I think in the past the target audience leaned toward wealthy middle-aged to older women, but now the younger generation has grown an appreciation for fashion and is willing to make purchases. As a young person, one of the first things I want to purchase with a real job and a financially stable life would be a handbag from any of the desired brands based on the opinions of other consumers. My love has grown more with the recent research I have conducted, I am looking forward to diving deeper into the world of fashion and the effects of social media.
Social Media is a major component for designer brands, many of them acquiring over 20 million followers. As said in many of my last posts, the use of social media has allowed them the gain a new audience and reach the younger and next generation of shoppers. Not only with the improvement of their own social media pages, but with the use of influencers and celebrities to endorse their brand. I have talked about Emma chamberlain with Louis Vuitton and other influencers that work with smaller brands, and their importance to the trends and reach.
Throughout my research and the use of social media for luxury brands, I have found that in previous years media strategy has been evolving and instead of only focusing on maintaining the classic look, they want to target and create new trends. Consumers are becoming the opinion makers, and fashion is being shaped by consumers
As a lover and follower of fashion, I have found with myself that I follow more influencers that are sponsored by luxury brands than the brands themselves. I am more motivated to purchase a product that one of my favorite influencers has rather than be enticed by the luxury brands page. I think in the past the target audience leaned toward wealthy middle-aged to older women, but now the younger generation has grown an appreciation for fashion and is willing to make purchases. As a young person, one of the first things I want to purchase with a real job and a financially stable life would be a handbag from any of the desired brands based on the opinions of other consumers. My love has grown more with the recent research I have conducted, I am looking forward to diving deeper into the world of fashion and the effects of social media.
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